Unlike his attempts to find a primary care physician, Massoumi knew exactly who to turn to when it came to starting his latest venture. A former entrepreneur whose company had crashed years earlier in the tech bubble, Massoumi decided to give it a go again and create ZocDoc, a site that would streamline the booking process by allowing patients to reserve appointments with doctors online.

But his troublesome medical experience continued to bother him. Finding an available appointment proved annoyingly difficult and it wasn’t until four days later that he was finally seen by a medical professional.įeeling better, Massoumi went back to work as a consultant for McKinsey, a global management consulting firm. Why didn’t he already have one? “Because I was 29 and immortal,” Massoumi now says.

Upon landing and arriving in his Manhattan apartment, he logged onto his health insurance website to find a doctor. It was 2007 and Cyrus Massoumi was a few minutes into a flight from Seattle to New York City when he abruptly felt, as he puts it, “Someone jamming an ice pick into my ear.” In reality, his eardrum was rupturing.

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